Launch of Forbes Magazine in India

          Is the post election time most suitable for launch of Forbes India, As it is told by Mr. Forbes? It is quite possible they might have got the permission for launching it deferred due to elections but whatever the reason i think its delayed by three months. But as it is said It is never late to mend. With share prices on the upward movement, what else would be a better time for launch of a brand like forbes business magazine than now?

         Again discussing about the pros and cons, Had they launched the magazine three months back they would have been able to position their brand as politico-business magazine instantly. With many analysts pouring their pens at the word go for a topic like election, they would have made a brand around India today, Outlook etc. But now they will have to settle around a brand like businessworld or business India etc. Which has definitely a limited public readership. And An english magazine like forbes with a niche brand image already set in the english readers mind, they will find it real hard to move beyond and find new readers later on.

        Coming to the launch of magazine itself, it is a welcome move from forbes side for we readers who used to refer to the global issue of economist or Asian issue of Time. This also strenghenes the view that India not only hold a unique cultural and tourist image in the mind of a foreigner but as a place of business happenings too. Forbes is definitely targeting a huge number of global executives presently in India or to have a good network in the south Asia region.