Internet Marketing Strategies

Internet Marketing strategies

1. Landing page
1. Should be the searched page rather than home page
2. Data should be entered automatically in stead of again entering
2. Size of Banner
1. 120 X 600
2. 160 X 600
3. 300 X 250
4. 728 X 90
5. 700 X 500
3. Dynamic change of the banner
1. Based on user behaviour
4. SEO, SEM
1. First on the search
5. Expenditure on Search Websites
1. Sulekha
2. Just dial
3. Infomedia etc
6. Affiliate Marketing

Measurements

1. Customer turnout rate (CTR)
2. Conversion rate per campaign
3. SEO based on product, line, category, related words, idioms