Thursday, April 7, 2011

Internet Marketing Strategies

Internet Marketing strategies
  1. Landing page
    1. Should be the searched page rather than home page
    2. Data should be entered automatically in stead of again entering
  2. Size of Banner
    1. 120 X 600
    2. 160 X 600
    3. 300 X 250
    4. 728 X 90
    5. 700 X 500
  3. Dynamic change of the banner
    1. Based on user behaviour
  4. SEO, SEM
    1. First on the search
  5. Expenditure on Search Websites
    1. Sulekha
    2. Just dial
    3. Infomedia etc
  6. Affiliate Marketing
Measurements
  1. Customer turnout rate (CTR)
  2. Conversion rate per campaign
  3. SEO based on product, line, category, related words, idioms

1 comment:

roadandsong said...

Hi, Interesting stuff - Just that I am not able to make sense of the topic as a whole.

All the keywords are there - have thought about them and analyzed at some time or the other - but am not able to make sense from your article as such - what audience, what product/service class are we talking about?

Rgds
Kedar